The 10 Key Metrics for Your Rental Business: Are You Maximizing Your Results?

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This webinar will focus on the key numbers and financial concepts that drive success in the rent to rent business. These include utilization, washout analysis, rental multiple, expense ratios, and book value vs. depreciation for your rental fleet. You'll be challenged to better manage your rental business by developing and tracking key performance metrics.

Bill Mayes


Bill has a breadth of experience with both OEM and retail experience, including 25 years with John Deere, where he held positions in Whole Goods Sales, Finance and Product Support.  Bill was the Manager of Construction Parts Marketing at Deere & Co. when he left John Deere to accept a position as Director of Product Support for Case Construction.  He subsequently held positions with CNH as Worldwide Director of Service Marketing and Sales Director, New Holland & Kobelco.  Bill left CNH to join MachineryLink, a start-up rental company, where he was VP, Fleet Management and Field Operations.

His experience with MachineryLink provides a unique dealership relevant experience, because he was responsible for availability and operating cost of world's largest fleet of rental combines.  In addition, he managed all customer facing support activities including a 24/7 live support hotline and the customer satisfaction process.  As part of a Lean Management Philosophy he created a flexible staffing model to support MachineryLink combines with local talent throughout the U.S. and Canada on an as-needed basis.

Bill now uses his unique perspective and experience to help OEM’s and dealers improve their sales and profitability in Parts, Service and Whole Goods Sales.


The 10 Key Metrics for Your Rental Business: Are You Maximizing Your Results?
07/19/2018 at 11:00 AM (EDT)   |  60 minutes
07/19/2018 at 11:00 AM (EDT)   |  60 minutes