Strategic Dealership Branding

Most dealers spend their marketing dollars tactically to create short term tangible results. Learn why your dealership should also have a strategic marketing program to build long term, intangible brand equity and awareness.

Clint Lawing

Director of Marketing

Clint holds an undergraduate degree in Business Administration/Entrepreneurship (Mars Hill College) and a Master’s in Business Administration (Western Carolina University). He is the Director of Marketing at UEG and is responsible for driving traffic and overall branding. Clint uses analytics to creatively drive targeted quality traffic, leading to a higher margin. His experience includes the strategic development and tactical execution of the dieseljobs.com marketing program that helped lead dieseljobs.com to becoming the largest niche job board for the trucking and heavy equipment industry. 

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Strategic Dealership Branding
06/20/2019 at 11:00 AM (EDT)   |  60 minutes
06/20/2019 at 11:00 AM (EDT)   |  60 minutes Most dealers spend their marketing dollars tactically to create short term tangible results. Learn why your dealership should also have a strategic marketing program to build long term, intangible brand equity and awareness.