Heavy Equipment Mechanic Wanted: How to Attract, Retain, and Motivate Technicians

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Everybody knows that there is a severe shortage of qualified heavy equipment technicians. Is your dealership the “go to” place in your area where all technicians want to work?  This webinar will discuss ways that you can attract existing technicians, grow your own, and then retain them. Satisfied employees become a strong selling point for attracting talent. This webinar will also review existing programs that your dealership can take advantage of to improve hiring, retention, and motivation (including those from the AED Foundation), as well and how you can initiate your own.

Bill Mayes


Bill has a breadth of experience with both OEM and retail experience, including 25 years with John Deere, where he held positions in Whole Goods Sales, Finance and Product Support.  Bill was the Manager of Construction Parts Marketing at Deere & Co. when he left John Deere to accept a position as Director of Product Support for Case Construction.  He subsequently held positions with CNH as Worldwide Director of Service Marketing and Sales Director, New Holland & Kobelco.  Bill left CNH to join MachineryLink, a start-up rental company, where he was VP, Fleet Management and Field Operations.

His experience with MachineryLink provides a unique dealership relevant experience, because he was responsible for availability and operating cost of world's largest fleet of rental combines.  In addition, he managed all customer facing support activities including a 24/7 live support hotline and the customer satisfaction process.  As part of a Lean Management Philosophy he created a flexible staffing model to support MachineryLink combines with local talent throughout the U.S. and Canada on an as-needed basis.

Bill now uses his unique perspective and experience to help OEM’s and dealers improve their sales and profitability in Parts, Service and Whole Goods Sales.


Heavy Equipment Mechanic Wanted: How to Attract, Retain, and Motivate Technicians
10/18/2018 at 11:00 AM (EDT)   |  60 minutes
10/18/2018 at 11:00 AM (EDT)   |  60 minutes