Establishing an Effective Parts and Service Department Program

Recorded On: 10/06/2016

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The most productive departments share these characteristics: they know what KPIs to achieve, they rigorously implement disciplined processes, and they place a high importance on hiring, developing and retaining the best people. Real life examples and best practices will allow you to take your parts and service departments to the next level.

At the end of this webinar you will be able to:

  • 1.Evaluate your own parts or service department to see if it is operating at peak performance.
  • 2.Identify and use the most important Key Performance Indicators for your department.
  • 3.Implement a program to improve the performance of your people.

George Russell


George Russell is a machinery industry professional, having worked in construction and farm machinery for over 40 years both at the wholesale and retail level. Since leaving CNH in 2006 where he was last VP, Sales & Marketing for Case Construction in Europe, he concentrates on helping dealers/distributors in performance improvement. He facilitates 7 best practice dealer peer groups, and has trained over 500 dealer branches in the last 7 years in all aspects of dealer/distributor operations improvement - sales, service, parts, and rental. He focuses on assisting large or consolidating dealers with the challenges and opportunities of growth.


Establishing Effective Parts and Service Department
10/06/2016 at 11:00 AM (EDT)   |  60 minutes
10/06/2016 at 11:00 AM (EDT)   |  60 minutes