Changing the Service Business From Reactive to Proactive

Includes a Live Event on 12/13/2018 at 11:00 AM (EST)

The traditional way of doing the service business is setting dealerships up for failure. You invest millions of dollars in plants, equipment, vehicles, inventories and people, and then sit back and wait for machines to fail and hope that you have the right tools to get them up and running again.  Sure, you can take pride in how well you react to satisfy your customers, but isn’t there a better way? What if you could avoid those emergency calls altogether? This webinar will discuss how to use inspections, coupled with maintenance and repair programs, to help the customer manage their machine availability and operating cost.  When you can eliminate emergencies and avoid unscheduled downtime, your customers are happier and your business runs more smoothly and more profitably.

Bill Mayes


Bill has a breadth of experience with both OEM and retail experience, including 25 years with John Deere, where he held positions in Whole Goods Sales, Finance and Product Support.  Bill was the Manager of Construction Parts Marketing at Deere & Co. when he left John Deere to accept a position as Director of Product Support for Case Construction.  He subsequently held positions with CNH as Worldwide Director of Service Marketing and Sales Director, New Holland & Kobelco.  Bill left CNH to join MachineryLink, a start-up rental company, where he was VP, Fleet Management and Field Operations.

His experience with MachineryLink provides a unique dealership relevant experience, because he was responsible for availability and operating cost of world's largest fleet of rental combines.  In addition, he managed all customer facing support activities including a 24/7 live support hotline and the customer satisfaction process.  As part of a Lean Management Philosophy he created a flexible staffing model to support MachineryLink combines with local talent throughout the U.S. and Canada on an as-needed basis.

Bill now uses his unique perspective and experience to help OEM’s and dealers improve their sales and profitability in Parts, Service and Whole Goods Sales.


Changing the Service Business From Reactive to Proactive
12/13/2018 at 11:00 AM (EST)   |  60 minutes
12/13/2018 at 11:00 AM (EST)   |  60 minutes