The traditional way of doing the service business is setting dealerships up for failure. You invest millions of dollars in plants, equipment, vehicles, inventories and people, and then sit back and wait for machines to fail and hope that you have the right tools to get them up and running again. Sure, you can take pride in how well you react to satisfy your customers, but isn’t there a better way? What if you could avoid those emergency calls altogether? This webinar will discuss how to use inspections, coupled with maintenance and repair programs, to help the customer manage their machine availability and operating cost. When you can eliminate emergencies and avoid unscheduled downtime, your customers are happier and your business runs more smoothly and more profitably.
George Russell is a machinery industry professional, having worked in construction and farm machinery for over 40 years both at the wholesale and retail level. Since leaving CNH in 2006 where he was last VP, Sales & Marketing for Case Construction in Europe, he concentrates on helping dealers/distributors in performance improvement. He facilitates 7 best practice dealer peer groups, and has trained over 500 dealer branches in the last 7 years in all aspects of dealer/distributor operations improvement - sales, service, parts, and rental. He focuses on assisting large or consolidating dealers with the challenges and opportunities of growth.