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  • If You Don't Protect Your Equipment, Who Will?

    With equipment rental revenues continuing to rise, it’s more important than ever that you protect your equipment.

    With equipment rental revenues continuing to rise, it's more important than ever that you protect your equipment. We will talk about how to avoid claim complications and how you can increase your revenue while at the same time protecting your business. During the webinar we will discuss Certificates of Insurance and what your team should be looking for to make sure your customer has adequate coverage. We'll also discuss different ways of offering a loss damage waiver. The benefits, the potential pitfalls, what's out there, and how to offer it to your customers with confidence.

    Jayme Bates

    Presenter

    JT Bates Insurance Group

  • Is your service department designed for peak performance?

    The most productive service departments optimize flows. Best practices will be presented.

    The most productive service departments optimize flows - a) machines in and out of bays, b) parts and special tools to the Technicians, and c) work order and other information from the Techs to your Admin departments. Best practices will be presented.

    At the end of this webinar you will be able to:

    • 1.Evaluate the performance of your service department.
    • 2.Identify and eliminate technician time wasters.
    • 3.Build a bridge between your Service Department and your Parts Department.

    George Russell

    Presenter

    George Russell is a machinery industry professional, having worked in construction and farm machinery for over 40 years both at the wholesale and retail level. Since leaving CNH in 2006 where he was last VP, Sales & Marketing for Case Construction in Europe, he concentrates on helping dealers/distributors in performance improvement. He facilitates 7 best practice dealer peer groups, and has trained over 500 dealer branches in the last 7 years in all aspects of dealer/distributor operations improvement - sales, service, parts, and rental. He focuses on assisting large or consolidating dealers with the challenges and opportunities of growth.

  • Is Your Service Department Designed for Peak Performance? - French

    The most productive service departments optimize flows. Best practices will be presented.

    The most productive service departments optimize flows - a) machines in and out of bays, b) parts and special tools to the Technicians, and c) work order and other information from the Techs to your Admin departments. Best practices will be presented.

    At the end of this webinar you will be able to:

    • 1.Evaluate the performance of your service department.
    • 2.Identify and eliminate technician time wasters.
    • 3.Build a bridge between your Service Department and your Parts Department.

    THIS WEBINAR IS PRESENTED IN FRENCH

  • Keys to Effective Communication

    Includes a Live Event on 09/20/2018 at 11:00 AM (EDT)

    The importance of communication is paramount in the workplace as we engage customers and co-workers. Communication styles vary. Some people are task minded and others are people focused. Both styles can be effective. In this webinar, participants will learn various forms of communication including in-person, phone, email, social media and non-verbal. Both listening skills and questioning skills will be discussed.

    The importance of communication is paramount in the workplace as we engage customers and co-workers.  Communication styles vary.  Some people are task minded and others are people focused.  Both styles can be effective.  In this webinar, participants will learn various forms of communication including in-person, phone, email, social media and non-verbal. Both listening skills and questioning skills will be discussed.

    Jill Berg

    Owner/President

    Jill Berg is the Owner/President of Spherion in North Dakota, South Dakota and West-Central, MN.  Spherion, a recruiting and staffing leader, supplies temporary, temp-to-hire, permanent placement and outsourced personnel to client companies.

    She has received numerous recognition awards for both operational and sales excellence from Spherion Corporation including the 2015 Franchise Owner of the Year and the Special Achievement Award in 2016.

    Jill is Past President of the national Spherion Franchise Advisory Board and has served numerous terms as a Regional Director.  She is an active member of the Chamber of Commerce of Fargo-Moorhead having served on and chaired the Business Training Committee for over 17 years.  Jill participates in the Agassiz Valley Human Resource Association, Lakes Country Human Resource Association and SHRM.   She is a member and Past President of Fargo West Rotary and serves on the American Red Cross Board. Jill belongs to the Paradigm Group, a CEO Roundtable exchange between area business leaders and CEO Solutions, a “Traction” focused strategy group.

    In addition to her recruiting and staffing expertise, Jill consults and trains with clients on workforce development and human resource strategies across the country. Jill has a B.A. in General Studies with an Emphasis in Psychology and English from Ambassador University in Pasadena, California.  Jill delivers over 25 years of business entrepreneurship, staff development, sales and financial business management.

  • Learning to love your Rental Department

    When you think about it, the Service Department has more in common with the Rental Department than any other Department in the dealership.

    When you think about it, the Service Department has more in common with the Rental Department than any other Department in the dealership. It is the only other department that sells TIME. Utilization is key and an hour lost is an hour that can never be sold. Learn how you can make each other's lives easier and more profitable.

    Bill Mayes

    Presenter

    Bill has a breadth of experience with both OEM and retail experience, including 25 years with John Deere, where he held positions in Whole Goods Sales, Finance and Product Support.  Bill was the Manager of Construction Parts Marketing at Deere & Co. when he left John Deere to accept a position as Director of Product Support for Case Construction.  He subsequently held positions with CNH as Worldwide Director of Service Marketing and Sales Director, New Holland & Kobelco.  Bill left CNH to join MachineryLink, a start-up rental company, where he was VP, Fleet Management and Field Operations.

    His experience with MachineryLink provides a unique dealership relevant experience, because he was responsible for availability and operating cost of world's largest fleet of rental combines.  In addition, he managed all customer facing support activities including a 24/7 live support hotline and the customer satisfaction process.  As part of a Lean Management Philosophy he created a flexible staffing model to support MachineryLink combines with local talent throughout the U.S. and Canada on an as-needed basis.

    Bill now uses his unique perspective and experience to help OEM’s and dealers improve their sales and profitability in Parts, Service and Whole Goods Sales.

  • Machine Salesman / Rental Salesman – Can they be the same?

    It is not uncommon for dealers to consider using the same machine salesman to also be responsible for the Rent to Rent (RTR) fleet. Is this a good idea?

    It is not uncommon for dealers to consider using the same machine salesman to also be responsible for the Rent to Rent (RTR) fleet. Is this a good idea? Do the skills of a machine salesman translate into effective rental sales? Is the customer contact the same person for capital purchases as well as renting? What about the personality styles and the drive of these two salesman, are they the same? In this webinar, we will take a hard look at why this is a challenge and discuss some insights how you might make it work.

    Larry Kaye

    President

    Mr. Kaye is a former Board of Directors member with the American Rental Association, where he has received a number of service awards, presented at various conferences and organized the Construction University program for educating members. Kaye has written training materials for the Caterpillar Rental College, authored a series of rental operations manuals for Bobcat and written articles for trade publications on various aspects of the rental industry.

  • Mobile Resource Management

    ​It's a digital world now, and future success depends on how well businesses serve their customers via mobile technology.

    It's a digital world now, and future success depends on how well businesses serve their customers via mobile technology. Heavy equipment dealerships and their customers now expect to be able to access their accounts, request services, and schedule technicians on their devices, 24-7. We'll discuss the mobile tools available to today's heavy equipment dealer—and why it's essential to put them to work for your business.

  • Modernizing Your Marketing Strategy - 5 Steps to Get Started in 2018

    Recorded On: 02/15/2018

    Dealers and distributors relying primarily on old-school marketing tactics risk missing opportunities and losing market share to more tech-savvy, aggressive competitors. Adopting a well-balanced digital marketing and sales strategy is an important part of your overall modernization and future success. This presentation will reveal 5 steps you can take tomorrow to get started with proven strategies to improve your opportunity pipeline and grow market share.

    Dealers and distributors relying primarily on old-school marketing tactics risk missing opportunities and losing market share to more tech-savvy, aggressive competitors. Adopting a well-balanced digital marketing and sales strategy is an important part of your overall modernization and future success. This presentation will reveal 5 steps you can take tomorrow to get started with proven strategies to improve your opportunity pipeline and grow market share.

    Brian Shanahan

    President

    Brian Shanahan is President of Shanahan Strategy, Inc., a marketing and web development agency based in San Mateo, California. With over 20 years' experience, Shanahan Strategy helps manufacturers, distributors, and dealers evaluate and set strategic plans to grow sales. Services include growth strategy, lead generation, web development, content marketing, and consulting.

  • Onboarding for new techs

    Recorded On: 04/28/2016

    Studies show that employee productivity and retention is significantly increased by how the employee is introduced to your company and to their new job. Onboarding is especially important for Technicians because of the tools, technology and specific repair techniques they require.

    Studies show that employee productivity and retention is significantly increased by how the employee is introduced to your company and to their new job. Onboarding is especially important for Technicians because of the tools, technology and specific repair techniques they require.

    George Russell

    Presenter

    George Russell is a machinery industry professional, having worked in construction and farm machinery for over 40 years both at the wholesale and retail level. Since leaving CNH in 2006 where he was last VP, Sales & Marketing for Case Construction in Europe, he concentrates on helping dealers/distributors in performance improvement. He facilitates 7 best practice dealer peer groups, and has trained over 500 dealer branches in the last 7 years in all aspects of dealer/distributor operations improvement - sales, service, parts, and rental. He focuses on assisting large or consolidating dealers with the challenges and opportunities of growth.

  • Online Marketing - Where’s It Going; How To Win

    Building a simple website and tweeting a few times does not constitute a good online strategy. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution? This session will explore where we are now, what’s coming next, and how to prepare your company to compete in 2015 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.

    Building a simple website and tweeting a few times does not constitute a good online strategy. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution? This session will explore where we are now, what's coming next, and how to prepare your company to compete in 2016 and beyond. You'll learn what content prospects and customers want, how to measure success, and how to get started.