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  • Building Your Product Support Marketing Plan

    Learn how you can easily determine and develop quality and results oriented marketing plans for your parts and service departments.

    In most dealerships, we fail to develop an intelligent strategy for developing our parts and service marketing programs and plan. Covering how you can easily determine and develop quality and results oriented marketing plans for your parts and service departments.

  • Changing the Service Business From Reactive to Proactive

    The traditional way of doing the service business is setting dealerships up for failure. You invest millions of dollars in plants, equipment, vehicles, inventories and people, and then sit back and wait for machines to fail and hope that you have the right tools to get them up and running again. Sure, you can take pride in how well you react to satisfy your customers, but isn’t there a better way? What if you could avoid those emergency calls altogether? This webinar will discuss how to use inspections, coupled with maintenance and repair programs, to help the customer manage their machine availability and operating cost. When you can eliminate emergencies and avoid unscheduled downtime, your customers are happier and your business runs more smoothly and more profitably.

    The traditional way of doing the service business is setting dealerships up for failure. You invest millions of dollars in plants, equipment, vehicles, inventories and people, and then sit back and wait for machines to fail and hope that you have the right tools to get them up and running again.  Sure, you can take pride in how well you react to satisfy your customers, but isn’t there a better way? What if you could avoid those emergency calls altogether? This webinar will discuss how to use inspections, coupled with maintenance and repair programs, to help the customer manage their machine availability and operating cost.  When you can eliminate emergencies and avoid unscheduled downtime, your customers are happier and your business runs more smoothly and more profitably.

    George Russell

    Presenter

    George Russell is a machinery industry professional, having worked in construction and farm machinery for over 40 years both at the wholesale and retail level. Since leaving CNH in 2006 where he was last VP, Sales & Marketing for Case Construction in Europe, he concentrates on helping dealers/distributors in performance improvement. He facilitates 7 best practice dealer peer groups, and has trained over 500 dealer branches in the last 7 years in all aspects of dealer/distributor operations improvement - sales, service, parts, and rental. He focuses on assisting large or consolidating dealers with the challenges and opportunities of growth.

  • Creating an Effective E-Commerce Program in your Parts

    Recorded On: 10/29/2015

    This webinar will provide you with the basics for establishing a thriving addition to your parts sales via E-Commerce.

    It's not just the Millennial Customer who prefers doing business electronically anymore. Is your dealership ready to conduct parts business through E-Commerce.? This webinar will provide you with the basics for establishing a thriving addition to your parts sales via E-Commerce.

  • Customer Service: Standing Out from The Crowd

    ​Each person in your organization who interacts with customers will influence your customers' experience either positively or negatively; in this regard, you are only as strong as your weakest link.

    Each person in your organization who interacts with customers will influence your customers' experience either positively or negatively; in this regard, you are only as strong as your weakest link. This webinar will provide best practices for creating a positive customer service culture where customers can see your team's commitment to excellence. Attendees will gain practical principles to help them meet and exceed customer expectations and build lasting customer loyalty.

    Bobby Weber

    Founder and President Maximum Performance International

    Founder and President Maximum Performance International Management and Sales Force Development

  • Dealer Tax Opportunities

    This webinar will focus on tax opportunities involving: dealer inventory, accounts receivable, accrued and prepaid expenses, fixed assets and how and when to implement beneficial changes in your tax accounting methods.

    Tax planning opportunities that are often overlooked by equipment distributors including opportunities to either accelerate tax deductions or to defer the recognition of taxable income. This webinar will focus on tax opportunities involving: dealer inventory, accounts receivable, accrued and prepaid expenses, fixed assets and how and when to implement beneficial changes in your tax accounting methods.

    Tom McCarr

    Tax Partner

    PwC

  • Dealership of the Future

    The digital transformation in equipment dealerships is well underway. How does your business stack up? This informative webinar will review what the “digital transformation” is, why it’s important, and its impact on your dealership. Learn how it affects your engagement with customers, how you can make your processes smarter, and how to transform the products and services you offer using digital content.

    The digital transformation in equipment dealerships is well underway. How does your business stack up? This informative webinar will review what the “digital transformation” is, why it’s important, and its impact on your dealership. Learn how it affects your engagement with customers, how you can make your processes smarter, and how to transform the products and services you offer using digital content.

    Shriram Rajogopal

    VP of Product Management

    Shriram Rajagopal (Shri) has been with e-Emphasys since the company's inception. He is currently the Vice President of Product Management at e-Emphasys Technologies, Inc. In this role, Shri is responsible for creating, communicating and executing strategic initiatives around product innovation. Shri has led e-Emphasys' product vision, strategy and product design functions. With his intimate understanding of customer needs and pain points, as well as technology and industry trends, Shri has played a key role in driving the positioning of e-Emphasys as a technology pioneer in the equipment distributor and rental market.

  • Determining the Right Size Rental Fleet For You

    Recorded On: 08/20/2015

    Key insight into right sizing your fleet, and measurement guidelines to accurately project your future results.

    Making money through renting equipment in today's market is about driving revenue, controlling expenses and exceeding the overhead costs. This webinar will give you key insight into right sizing your fleet, and measurement guidelines to accurately project your future results.

    Larry Kaye

    President

    Mr. Kaye is a former Board of Directors member with the American Rental Association, where he has received a number of service awards, presented at various conferences and organized the Construction University program for educating members. Kaye has written training materials for the Caterpillar Rental College, authored a series of rental operations manuals for Bobcat and written articles for trade publications on various aspects of the rental industry.

  • Determining Your Parts & Service Revenue Potential & Market Share

    Recorded On: 12/10/2015

    Simplify the approach to determine your parts and service revenue potential and your share of the total market.

    It's time to do some easy number crunching and find out how much business you are really winning with your customers. This webinar will help you simplify the approach to determine your parts and service revenue potential and your share of the total market.

  • Developing Your Exit Strategy

    Every business needs a succession plan. When the successor isn’t already identified, it’s incumbent upon company leadership to explore viable options for a change in ownership, which can be time consuming, disruptive to daily operations, and stressful. In this webinar you’ll learn best practices for a sound exit strategy, today’s M&A market conditions, and the landscape of potential buyers — which includes your own employee base.

    Every business needs a succession plan. When the successor isn't already identified, it's incumbent upon company leadership to explore viable options for a change in ownership, which can be time consuming, disruptive to daily operations, and stressful.

    Learning Objectives:

    -Learn best practices for a sound exit strategy

    -Understand today's M&A market conditions

    -Identifying the landscape of potential buyers, including your own employee base

    Who Should Attend?

    Owners, CFOs, COOs, Management Team

    Keith Butcher

    Managing Partner, ButcherJoseph & Co.,

    Prior to founding ButcherJoseph & Co., Keith served as Executive President of Purcell Tire & Rubber Co. and held a seat on the board of directors of the company. During his tenure, he successfully ran all day-to-day and strategic affairs for the company's large, diversified distribution and manufacturing business. Under his leadership, the company successfully managed through the Great Recession and completed several M&A transactions from 2008 through 2010.

    Keith joined Morgan Stanley & Co. in 2002, serving as an advisor to closely held businesses focused on middle market mergers and acquisition advisory services. Prior to that, Keith was an attorney with two noteworthy law firms practicing corporate tax, corporate law, mergers and acquisitions, and employee benefits law with a focus on ESOP transactions.

    Keith has represented corporations, private equity groups, national and regional banks, and leveraged buyout groups as an investment banker or attorney in more than 100 merger and acquisition transactions.

    Keith is also a founding partner at Mosaic Capital Partners, a private investment firm providing mezzanine debt and equity to middle market companies.

    Keith attended Bradley University where he earned a Bachelor's degree in International Business. Additionally, Keith earned a law degree from Wake Forest University.

  • Disciplining for Results

    Designed to help supervisors understand the elements needed to properly discipline employees to effect changes in their behavior - or to set the stage for a rightful termination.

    This webinar is designed to help supervisors understand the elements needed to properly discipline employees to effect changes in their behavior - or to set the stage for a rightful termination. Learning outcomes include:

    1. When to use discipline and when to use coaching
    2. Why '3 strikes and you're out' is not always the best approach
    3. How to address the 'problem employee'
    4. Tools to use instead of a traditional 'employee warning'
    5. Disciplining your key employees
    6. The elements of proper documentation and why it is critical
    If you are struggling to find a way to address difficult disciplinary issues, this presentation is for you.

    Karla Dobbeck

    President

    Human Resource Techniques, Inc.