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  • Beyond Satisfaction Surveys

    Recorded On: 11/05/2015

    Learn how to use both employee and customer surveys to obtain feedback to drive the process and achieve results.

    Improving the complete customer experience requires much more than surveys. This webinar will break down improvement into three key components: data collection and feedback, analysis and reporting with metrics, and professional development for customer facing staff. Presenter will review how to use both employee and customer surveys to obtain feedback to drive the process and achieve results.

  • Branch Manager Certification Exam

    AED Foundation Branch Manager Certification Exam

    AED Foundation Branch Manager Certification Exam

  • Building Your Product Support Marketing Plan

    Learn how you can easily determine and develop quality and results oriented marketing plans for your parts and service departments.

    In most dealerships, we fail to develop an intelligent strategy for developing our parts and service marketing programs and plan. Covering how you can easily determine and develop quality and results oriented marketing plans for your parts and service departments.

  • Changing the Service Business From Reactive to Proactive

    The traditional way of doing the service business is setting dealerships up for failure. You invest millions of dollars in plants, equipment, vehicles, inventories and people, and then sit back and wait for machines to fail and hope that you have the right tools to get them up and running again. Sure, you can take pride in how well you react to satisfy your customers, but isn’t there a better way? What if you could avoid those emergency calls altogether? This webinar will discuss how to use inspections, coupled with maintenance and repair programs, to help the customer manage their machine availability and operating cost. When you can eliminate emergencies and avoid unscheduled downtime, your customers are happier and your business runs more smoothly and more profitably.

    The traditional way of doing the service business is setting dealerships up for failure. You invest millions of dollars in plants, equipment, vehicles, inventories and people, and then sit back and wait for machines to fail and hope that you have the right tools to get them up and running again.  Sure, you can take pride in how well you react to satisfy your customers, but isn’t there a better way? What if you could avoid those emergency calls altogether? This webinar will discuss how to use inspections, coupled with maintenance and repair programs, to help the customer manage their machine availability and operating cost.  When you can eliminate emergencies and avoid unscheduled downtime, your customers are happier and your business runs more smoothly and more profitably.

    George Russell

    Presenter

    George Russell is a machinery industry professional, having worked in construction and farm machinery for over 40 years both at the wholesale and retail level. Since leaving CNH in 2006 where he was last VP, Sales & Marketing for Case Construction in Europe, he concentrates on helping dealers/distributors in performance improvement. He facilitates 7 best practice dealer peer groups, and has trained over 500 dealer branches in the last 7 years in all aspects of dealer/distributor operations improvement - sales, service, parts, and rental. He focuses on assisting large or consolidating dealers with the challenges and opportunities of growth.

  • Creating an Effective E-Commerce Program in your Parts

    Recorded On: 10/29/2015

    This webinar will provide you with the basics for establishing a thriving addition to your parts sales via E-Commerce.

    It's not just the Millennial Customer who prefers doing business electronically anymore. Is your dealership ready to conduct parts business through E-Commerce.? This webinar will provide you with the basics for establishing a thriving addition to your parts sales via E-Commerce.

  • Customer Service: Standing Out from The Crowd

    ​Each person in your organization who interacts with customers will influence your customers' experience either positively or negatively; in this regard, you are only as strong as your weakest link.

    Each person in your organization who interacts with customers will influence your customers' experience either positively or negatively; in this regard, you are only as strong as your weakest link. This webinar will provide best practices for creating a positive customer service culture where customers can see your team's commitment to excellence. Attendees will gain practical principles to help them meet and exceed customer expectations and build lasting customer loyalty.

    Bobby Weber

    Founder and President Maximum Performance International

    Founder and President Maximum Performance International Management and Sales Force Development

  • Dealer Tax Opportunities

    This webinar will focus on tax opportunities involving: dealer inventory, accounts receivable, accrued and prepaid expenses, fixed assets and how and when to implement beneficial changes in your tax accounting methods.

    Tax planning opportunities that are often overlooked by equipment distributors including opportunities to either accelerate tax deductions or to defer the recognition of taxable income. This webinar will focus on tax opportunities involving: dealer inventory, accounts receivable, accrued and prepaid expenses, fixed assets and how and when to implement beneficial changes in your tax accounting methods.

    Tom McCarr

    Tax Partner

    PwC

  • Dealership of the Future

    The digital transformation in equipment dealerships is well underway. How does your business stack up? This informative webinar will review what the “digital transformation” is, why it’s important, and its impact on your dealership. Learn how it affects your engagement with customers, how you can make your processes smarter, and how to transform the products and services you offer using digital content.

    The digital transformation in equipment dealerships is well underway. How does your business stack up? This informative webinar will review what the “digital transformation” is, why it’s important, and its impact on your dealership. Learn how it affects your engagement with customers, how you can make your processes smarter, and how to transform the products and services you offer using digital content.

    Shriram Rajogopal

    VP of Product Management

    Shriram Rajagopal (Shri) has been with e-Emphasys since the company's inception. He is currently the Vice President of Product Management at e-Emphasys Technologies, Inc. In this role, Shri is responsible for creating, communicating and executing strategic initiatives around product innovation. Shri has led e-Emphasys' product vision, strategy and product design functions. With his intimate understanding of customer needs and pain points, as well as technology and industry trends, Shri has played a key role in driving the positioning of e-Emphasys as a technology pioneer in the equipment distributor and rental market.

  • Determining the Right Size Rental Fleet For You

    Recorded On: 08/20/2015

    Key insight into right sizing your fleet, and measurement guidelines to accurately project your future results.

    Making money through renting equipment in today's market is about driving revenue, controlling expenses and exceeding the overhead costs. This webinar will give you key insight into right sizing your fleet, and measurement guidelines to accurately project your future results.

    Larry Kaye

    President

    Mr. Kaye is a former Board of Directors member with the American Rental Association, where he has received a number of service awards, presented at various conferences and organized the Construction University program for educating members. Kaye has written training materials for the Caterpillar Rental College, authored a series of rental operations manuals for Bobcat and written articles for trade publications on various aspects of the rental industry.

  • Determining Your Parts & Service Revenue Potential & Market Share

    Recorded On: 12/10/2015

    Simplify the approach to determine your parts and service revenue potential and your share of the total market.

    It's time to do some easy number crunching and find out how much business you are really winning with your customers. This webinar will help you simplify the approach to determine your parts and service revenue potential and your share of the total market.